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Workbook Radio

Episode 087- Margaret Johnson on Creating Super Bowl Ads

Apr 26, 2023

In 2023, Goodby Silverstein & Partners created the Doritos Super Bowl spot featuring Jack Harlow, Missy Elliott, and Elton John.

On this episode, I sat down with GS&P’s Chief Creative Officer and Partner, Margaret Johnson, to talk all things Super Bowl. It’s a behind the scenes into what it takes to get from concept...

Episode 086- Alex Garcia

Apr 15, 2023

As a Chicago-based photographer and filmmaker, Alex Garcia excels in crafting storytelling moments for brands and organizations that are both candid and intimate. On this episode, Alex talks about his process of connecting with his subjects and his mission to be a bridge connecting communities in both his personal and...