Dec 28, 2023
Mike Popowski is CEO at Atlanta based agency Dagger and has led
them from a three-person shop to a 2020 Ad Age Small Agency of the
Year winner and one of Adweek’s Top 100 Fastest-Growing Agencies
consecutively (2019, 2020, & 2021) in under five years.
On this episode, Mike and I chat about Dagger’s start, what
advertising opportunity the city of Atlanta holds, and how
innovation is driving Dagger in 2024.
Mike Popowski, CEO
| Mike drives Dagger’s vision, culture, and growth. A
proven client partner and team leader, Mike has led Dagger from a
three-person shop to a 2020 Ad Age Small Agency of the Year winner
and one of Adweek’s Top 100 Fastest-Growing Agencies consecutively
(2019, 2020, & 2021) in under five years.
He brings over 20 years of digital,
social, and brand-building experience with the world’s biggest
brands across a variety of industries. He joined Dagger in 2015
from TBWA\Chiat\Day New York, where he led the global repositioning
for GSK’s global smoker’s health business, Nicoderm CQ (US). Mike
was previously SVP, Client Partner at Moxie (formerly Engauge),
where he architected the agency’s first content marketing practices
for Cisco Systems, UPS and Wells Fargo. He was an early pioneer of
social marketing as a consultant for AARP from 2008 to 2011, and
implemented their early digital content practices.
As a native New Englander, Mike
appreciates springtime in Atlanta.